Build credibility that converts
Earn Buyer Trust
Reviews and trust signals increase conversions by giving buyers confidence in their purchase decision.
Learn
Buyers are more likely to purchase when they see proof that others had a good experience. Positive reviews, quick responses, and trust signals (like “Bestseller” badges) reduce hesitation and increase conversions.
Why reviews matter: They provide social proof that your products deliver on their promise. Even one or two early reviews can significantly boost buyer confidence.
In this step, you’ll take actions to build trust and show buyers that you care about their experience. Disclaimer
The video above is an extract from Selling on Etsy Webinar - Ep.2 & Etsy Webinar - Ep. 4.
To watch the full webinar: Etsy Webinar - Ep.2 Etsy Webinar - Ep. 4
Practice
You’ll encourage reviews and respond in a way that builds your brand’s reputation.
Send polite review requests after each completed order.
Check for new reviews at least once a week.
Respond to all reviews in a warm, professional, on-brand tone.
Add relevant keywords naturally in your responses.
Monitor for Etsy trust signals like “Bestseller” or “In carts.”
Track if reviews correlate with noticeable sales increase.
Finish this Challenge
You’re ready to move forward when you’ve received at least two buyer reviews, replied to each in a trust-building way, and identified at least one piece of feedback you can reuse in your marketing.
If you haven’t received reviews yet, keep focusing on follow-up. Credibility grows step by step, and even a single review can make a big difference.