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Growth Journeys

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Selling on Etsy

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1

Start with research, not guesswork

Find Your Winners with eRank

Your product choices will shape every sale you make. By researching before you commit, you ensure you’re working on items that people are actively looking for, not just what you think will sell. This stage is about identifying products with strong demand and manageable competition so every step after this builds on a proven foundation.

Learn

We're working on new micro episodes, until they are ready you may watch the previously recorded webinars.


In Selling on Etsy Webinar Episode 2, you’ll learn how to research what buyers are actually searching for and how to spot products with real sales potential. While you watch, pay attention to how keyword data reveals both demand and competition — the same approach you’ll be applying this week with eRank to choose your high-potential products.

Practice

In this stage, you’ll use eRank’s product research tools to explore your options, compare search volume to competition, and select the products that give you the best chance of sales. You’ll leave with a shortlist of five validated products you can confidently invest in.

  1. Log in to Hive and browse the catalogue, noting 10 designs you like.

  2. Open eRank’s Keyword Explorer and search each product type.

  3. Record the monthly search volume and competition score for each term.

  4. Prioritise items with high search volume and low-to-medium competition.

  5. Narrow your list to the top 5 products with both strong numbers and personal appeal.

  6. Save these in your Hive “My Favourites” so they’re easy to access later.

Finish this Challenge

You are ready to progress when you have exactly five products chosen, each backed by eRank search volume and competition data, with your reasons for selection written down. If fewer than three products have both strong demand and manageable competition, continue researching before moving on.

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